Media is used to gratify people and is used as a means of relating to people.The Lego movie and video game may appeal to adults and children but for very different reasons; adults relate to the joke side. There are small jokes that are made in the beginning and throughout the whole film, the slightly older generations would understand these jokes and at points relate to them. Younger children wouldn't understand these jokes but could relate to these characters in a different way; the music within the movie children appreciate and it allows them to view the film in a positive upbeat way.
Despite the Lego movie not being real younger children could relate to this movie and see it as how they want to be when they are older. For example, going to work everyday and seeing friends after work;it isn't something massive however small things within the film could cause children, maybe even adults to desire that thing in life. Adults also may relate their experiences in life through this film, they may have felt like emit in their life (isolated). Even though the film is made of Lego it can still provoke empathy or sympathy which sometimes is why people want to watch films; they want to be able to empathize and recognize experiences in their life within the film or game.This therefore allows them to relate and incites them further into the film they're watching or game they are playing . In the film there are elements of jeopardy (sense of danger), Spectacle explosions, speed and motion, Enigma and action code (similar to a domino effect); these elements add moments of intensity and suspense that satisfy what the audience or game players of the Lego movie game would want to see.
There are characters that could possibly represent adults and children. For example, president Business has plans for a "perfect world" this could reflect parents wanting their children to do everything how they want and what is in their eyes perfect. Children could empathize with Emit with not having control over things or having the power to show what they're capable of. The ability to be able to relate to characters gratifies the audience.
